Salesfusion’s account-based marketing tools allow marketers to identify and market key accounts in a number of ways regardless of your readiness to name these accounts.
For those who have specified, key accounts, Salesfusion gives you the ability to quickly and easily tag each company and efficiently create campaigns and report results for those key accounts. Salesfusion’s global dashboard also provides easy access and visibility into key account activity.
For those that don’t have specified, key accounts just yet, Salesfusion can help identify your target accounts by alerting marketers to which accounts are the most engaged. The account-based marketing tool uses a proprietary algorithm to calculate engagement and suggests accounts to target with your marketing efforts.