Drag & drop builder: create responsive emails with an intuitive builder, no HTML required.
Advanced email campaigns: create comprehensive drip and trigger-based nurture campaigns.
Optimize email performance: A/B testing, email validation and email delivery improves your inbox placement.
List segmentation: Targeting prospects at the right time with the right message is key and loading, managing and tracking the performance of your lists shouldn’t be difficult.
Leverage an email template builder made by marketers, for marketers
Salesfusion’s drag and drop email builder has revolutionized the way marketers create emails. It’s so intuitive, even the most novice email marketer can create stunning emails in a few easy steps. You can build emails in a snap and even do advanced HTML coding if you’re an email power user. The tool offers flexibility that fits the needs of teams of all sizes and skill sets.
Key features of Email Builder:
Drag and drop functionality for email creation
Responsive design ensures your emails render perfectly across mobile devices
Full HTML editor for power users with in-app preview as you code
Preset templates and themes to help jumpstart campaign creation
In-app image editing to resize as you build or create new content using filters, frames, graphics and overlays
Single or multi-variant A/B testing to capture insight into what factors can improve campaign performance
Flexible drag and drop list manager with option to add or exclude lists
In-app previews of how your emails will look in different browsers and email clients
Email design testing and spam diagnostics from Litmus will help improve your deliverability
In-template campaign tracking with Google Analytics URL Builder
Visual statistics give you insight into your campaign performance
Develop and manage integrated marketing email programs
Salesfusion provides simple and advanced email campaign functionality. You can create everything from bulk email to multi-stage nurture email campaigns.
Salesfusion offers a visual nurture campaign builder to create automated campaigns. You can trigger communications based on specific prospect attributes or activities, as well as drip messages over a predefined timeline.
Additionally, since the platform has a native integration with the industry’s leading CRMs, you have the ability to blend marketing and sales actions in a single campaign. You can include sales outreach and opportunity creation, or update lead and contact records in your CRM automatically, delivering a seamless buyer experience across sales and marketing.
Create multiple email program types – drip, trigger, transactional and nurture
View campaigns on an integrated marketing calendar
Leverage built-in multi channel campaign planning and execution
Integrate with leading webinar platforms
Perform simple or advanced A/B testing on your campaigns
Use advanced campaign ROI tracking through CRM integration
Protect your sender reputation with built-in email validation service
Sending email to invalid or unknown email addresses increases your bounce rate and negatively impacts your sender reputation. This can harm your overall email deliverability, impeding your capacity to reach otherwise good contacts.
Salesfusion helps reduce this risk. Our onboarding process includes validating all initial contacts uploaded into the platform prior to the first email send. This minimizes the number of unknown addresses included in your database and ultimately, your bounce rate.
In addition to validation performed during your onboarding process, Salesfusion offers ongoing email validation. Continuously maintaining the hygiene of your database safeguards your sender reputation.
Validate your database before your first email send
Continuously maintain the hygiene of your email database
Minimize your bounce rates
Protect your sender reputation
Keep your deliverability high
Keep your emails out of the junk folder and get them into the inbox
Even if you have the best content, a poor sender reputation can prevent your emails from ever reaching your target recipients. Salesfusion can help you manage your sender reputation and ensure your emails get delivered to the inbox.
The majority of email deliverability issues are directly dependent on your sending practices and data management. Salesfusion contains built-in spam diagnostics and testing to help you mitigate problems and maximize your effectiveness. We provide a comprehensive diagnostic overview of your email rendering and identify potential filtering issues prior to each email send.
In addition to proactive assistance, our Deliverability Services group can work with you to identify and overcome current deliverability challenges that are preventing your emails from reaching the inbox.
Dedicated IP address
List acquisition and quality analysis
Content testing and segmentation review
Inbox placement analysis
Additional deliverability monitoring and client support
Segment your list so you can better target your prospects
Targeting the right prospects with the right message at the right time is key. Salesfusion’s list segmentation tool ensures you’re managing your contacts properly. It combines a number of tools to make loading, managing and tracking the performance of your lists simple.
A simple 4 step wizard makes loading an external list into the system a snap. When loading lists into Salesfusion, you can choose to push the contacts into CRM or retain the contacts in marketing until a person reaches a specific lead score, thus triggering a push to CRM. Lists may be cleansed and emails verified prior to use and lists may also be combined and edited.
Salesfusion also manages your lists dynamically. Once you create a segmentation, you no longer have to import and export lists into Excel. The system will automatically update it for you.
List import wizard
List manager with cleansing and de-duping
Two segmentation methods (advanced and basic)
List sync with CRM
Export lists to CSV
Import via CRM sync, direct import or FTP
Frequently Asked Questions
How do I enable the drag-and-drop components?
To enable the component, you can easily click and hold on the selected component then drag it over to the block on your email where you would like that content to exist. Also, the best way to create a mobile responsive email is to utilize the drag-and-drop components to designate unique text selections.
Can I add and customize call-to-action buttons?
Yes. The text, hyperlink, border styles, color, font, size and alignment can all be customized on each call-to-action button.
What is an image URL and how do I find the image URL for an image I want to use in Salesfusion?
You can save commonly used images directly in Salesfusion’s asset library that offers unlimited storage. However, you don’t have to use the asset library. You can also input an image you plan on only using one time into your email with the image URL. To find the image URL, mouseover the image you’d like and right click. When the menu opens, click “Copy image URL/address”. To insert the image into your Salesfusion template, open the control panel and select “Import from URL” to prompt a field form which allows you to input the URL where the image is located. Input the URL and select “Save & Close”. The image will display on your email and the Image Edit controls will be prompted inside the control panel.
What is a web safe email font?
Web safe fonts are selected fonts pre-installed by many operating systems and thus considered “web safe”. Using only web safe fonts will ensure a user’s email can be read on most computers and devices.
What is a good alternative to adding video to emails?
Embedded video has very limited support in email clients. To help solve this issue, GIFs are an image format that can be used to give your emails a bit of animation. Most email clients support the full animation.
What if I want to use email template I previously created with another email tool?
No problem. Salesfusion also offers an HTML editor so you can easily take the code from previously created email templates and drop it into Salesfusion.